{"id":358,"date":"2017-01-04T17:42:06","date_gmt":"2017-01-04T17:42:06","guid":{"rendered":"https:\/\/www.estudiosdigitales.com\/?p=358"},"modified":"2017-01-04T17:46:17","modified_gmt":"2017-01-04T17:46:17","slug":"semiotica-de-la-imagen","status":"publish","type":"post","link":"https:\/\/www.estudiosdigitales.com\/semiotica-de-la-imagen\/","title":{"rendered":"Semi\u00f3tica de la imagen"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-ie-mode nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-1 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:0px;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"\"   data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-text\"><p>El poder persuasivo de la imagen Conocida como la ciencia que trata de los sistemas de comunicaci\u00f3n dentro de las sociedades humanas.<\/p>\n<p>Primero debemos saber que la Semi\u00f3tica \u201cestudia la vida de los signos\u201d en el seno de la vida social, tambi\u00e9n hay que definir qu\u00e9 imagen \u201ces un conjunto de signos distribuidos en un espacio plano\u201d.<\/p>\n<p>Cuando hablamos de semi\u00f3tica de la imagen nos evocamos al mensaje publicitario de una forma visual (sus iconos), analizando e interpretando todos los elementos y el concepto que se quiere transmitir partiendo de la base en que un anuncio tiene su significado (el concepto, su caracter\u00edstica es transmitir lo que no somos) y un significante (la imagen)<\/p>\n<p>El mensaje se compone en Denotativo que es objetivo y connotativo que va hacia el subconsciente.<\/p>\n<p>Ejemplo de mensajes denotativos: a simple vista se logra identificar que nos quiere decir el mensaje.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-359\" src=\"https:\/\/www.estudiosdigitales.com\/wp-content\/uploads\/2017\/01\/publi04-300x251.jpg\" alt=\"\" width=\"300\" height=\"251\" srcset=\"https:\/\/www.estudiosdigitales.com\/wp-content\/uploads\/2017\/01\/publi04-200x167.jpg 200w, https:\/\/www.estudiosdigitales.com\/wp-content\/uploads\/2017\/01\/publi04.jpg 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Ejemplo de mensajes connotativo: lleva m\u00e1s elementos y necesitamos de m\u00e1s tiempo para analizarlo y saber de qu\u00e9 nos est\u00e1 hablando la publicidad.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-360\" src=\"https:\/\/www.estudiosdigitales.com\/wp-content\/uploads\/2017\/01\/Connotativo-300x166.jpg\" alt=\"\" width=\"300\" height=\"166\" srcset=\"https:\/\/www.estudiosdigitales.com\/wp-content\/uploads\/2017\/01\/Connotativo-200x111.jpg 200w, https:\/\/www.estudiosdigitales.com\/wp-content\/uploads\/2017\/01\/Connotativo-300x166.jpg 300w, https:\/\/www.estudiosdigitales.com\/wp-content\/uploads\/2017\/01\/Connotativo.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-column-wrapper\" style=\"content:'';z-index:-1;position:absolute;top:0;right:0;bottom:0;left:0;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - 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